ODA Beyond the Street

Beyond the Street

Urban Plan

ODA’s new concept for urban renewal in New York City blends existing infrastructure with a proposed new zoning regulation that would maximize the public realm and increase green spaces in our city. Our urban plan concept, Beyond the Street proposes breaking open existing city blocks, creating interior courtyards and pathways that will over time, through a mix of adaptive reuse, new development and landscape design, create a more walkable experience filled with culture, leisure, affordable retail and community spaces.

With this case study, ODA’s goal was to examine how we can reimagine existing spaces and inject life and commerce back into currently depressed areas of the city.

We chose The Flower District, stretching from Broadway to 6th Avenue between 23rd and 33rd, which used to thrive as a pedestrian-filled market area with flower vendors, as well as a mix of hotels, residential, and boutique office buildings. Over the past few decades, the neighborhood has lost its charm, giving way to car traffic and empty storefronts. Most of the commercial spaces could use an update and the lack of green space is apparent.

While these elements have reduced the livelihood of this district, many other forces are contributing to its downfall. It is one of many single use areas in Manhattan, segregating where we live, work and play. This commercial district fills up during business hours and is abandoned on nights and weekends, making it harder to maintain a sustainable social and economical urban fabric.

Urban Plan ODA

ODA envisions the new Flower District as a localized ecosystem, where the ground floor surrounding these newly formed courtyards can be meticulously programmed for new experiences. Urban decay can be replaced with a civic plaza, local mom--and-pop retail, cafes, art galleries, urban farming and a diversified housing program to support this micro-economy. The result is a win-win, the private investor gets a taller building, while the city and the public get new more interactive public spaces.

The new green web of environmental, social, and economical sustainability will take root over time and expand in the Flower District and beyond. We look forward to a New York that is more inviting to explore, with lush secret gardens that offer new experiences, expand the imagination, and show the power of reinvention.


Project Details

Flower District, New York, NY


ODA Design Team
Eran Chen AIA P. Christian Bailey AIA Mohammad Askarzadeh Francois Blehaut Alex Polier Kelly Burke
SeeThree (Animation, Renderings)


Fast Company How New York could dramatically increase its public space
06.14.21 Read More
designboom interview: ODA seeks to extend new york city's public spaces 'beyond the street'
08.08.21 View Here
Bloomberg's CityLab An Audacious Case for an Ancient Building Style: The Courtyard
08.13.21 Read More


SARA NY Awards 2022 Award of Honor | Unbuilt & Theoretical
AN Best of Design Awards 2021 Winner | Urban Design

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